It is becoming increasingly essential for companies to understand and address the effects that externalities can have on their social license.1 The latest McKinsey Global Survey on environmental, social, and governance (ESG) issues asked more than 1,100 respondents in more than 90 countries how their organizations are rising to this challenge.2 More than nine in ten respondents say that ESG subjects are on their organization’s agenda. While environmental topics are recently the ones making headlines, just one-third of respondents rank environmental issues as their organization’s greatest ESG priority.
Survey respondents report that their organizations are not just paying lip service to ESG: many say their organizations are making meaningful ESG changes that have demonstrable benefits. More than two-thirds of respondents say their organizations have achieved broad impact from their ESG efforts in the past three years, and 43 percent report that their organizations have captured financial value from their ESG investments over that span—suggesting that the full effects of ESG are multivariable and may take time to fully capture. For example, one-third of respondents say their organizations’ work with ESG topics has a strong positive effect on their own commitment to the organization and, in turn, to overall employee retention, consistent with the notion that ESG can underpin both value and values.3
What respondents say larger companies are doing differently
Other survey findings about how organizations are approaching environmental, social, and governance (ESG) efforts differ between respondents at large and smaller companies. Respondents who say they work for organizations with at least $1 billion in annual revenues are nearly 1.7 times more likely than those at smaller organizations to say environmental topics outrank social and governance topics on their leaders’ agendas (Exhibit 1). Those at larger companies in Europe and North America report higher prioritization of environmental and social topics than governance topics, whereas the opposite is true in other regions.
When asked which specific ESG topics have the biggest effect on respondents’ organizations, respondents at larger organizations are more than twice as likely as others to point to climate change and greenhouse gases, while respondents at smaller organizations are much more likely to cite governance structure.
The survey results suggest that organizations’ motivations for pursuing ESG efforts also can differ by size. Respondents at both large and small organizations most often cite growth as a top reason for addressing ESG topics, followed by meeting regulatory or industry expectations. Yet that focus on growth—as well as on investor relations—is more commonly reported by respondents at larger organizations (Exhibit 2).
What’s more, responses from larger companies suggest differences in the leadership and organization of their ESG efforts. While 24 percent of these respondents say their organizations have a chief sustainability officer in place who oversees ESG topics, just 10 percent at smaller organizations report that role, and they are much more likely than their large-company peers to say no one oversees ESG topics at all. At large organizations, respondents say the leader of ESG topics also oversees a variety of ESG-related functions—the corporate affairs or government relations, legal, communications, and philanthropy functions—much more often than smaller-organization respondents do.
Those at larger organizations are also nearly twice as likely as others to say their organizations have an ESG team of more than five employees, with a median of eight employees.1 They also report federated governance of ESG projects much more often than respondents from smaller organizations do, and they say their companies embed key ESG impact metrics into leaders’ incentives more often than their smaller-company peers do (Exhibit 3).
Finally, respondents from larger organizations rate their effectiveness at core ESG- and purpose-related practices more highly than others do (Exhibit 4). Furthermore, they report progress more often: they are 1.5 times more likely to say their organizations’ ESG impact has significantly improved in the past three years, compared with their smaller-company peers.
Survey respondents who report that their organizations have both created financial value and increased broader impact from ESG—the two conditions for what we call “ESG momentum”4—point to seven organizational traits.
First, their organizations approach ESG from a growth perspective. The organization’s priorities, respondents report, exceed merely conforming to industry standards or regulatory requirements and aim toward unlocking new opportunities.
Second, they report that their organizations strive to connect with external stakeholders and to be accountable to them.
Third, they identify specific stakeholder priorities for which their organizations are uniquely placed to excel; respondents say, further, that their organizations strive to make these priorities a core part of their business strategy.
Fourth, respondents say their organizations empower a specific executive in the C-suite to work with the CEO in defining and achieving ESG ambitions.
Fifth, their organizations build a central ESG team—which is not the same as building a large team. Respondents also say their organizations bring together talent from across the organization to help meet ESG goals.
Sixth, their organizations make considered efforts to embed purpose into multiple aspects of their business.
Seventh, their organizations tie ESG metrics to compensation, using KPIs to gauge progress on ESG objectives.
All told, survey respondents who identify their organizations as leading in ESG see their efforts as a means of both protecting and creating value.5
In the survey, 93 percent of respondents say at least one ESG dimension—an environmental, social, or governance topic—is on their organization’s agenda. While survey responses suggest that organizations broadly seem to recognize the importance of ESG overall, approaches and areas of focus vary by sector, industry, and region, consistent with differences in materiality.
Seven traits that respondents say organizations leading on ESG dimensions have in common
Our findings reveal seven traits of organizations that, respondents report, have developed clear ESG momentum. We compare responses from survey participants who say they work for leading, top-decile organizations against those who say they work for the lowest-decile organizations, as scored by self-reported ESG progress.6
Not all organizations identified by respondents as ESG leaders have all seven of these components in place. But survey responses suggest how consistently these traits are celebrated by those reporting more momentum and value realization and how critical it is for organizations to go beyond mere declarations of intent. Embedding ESG in an organization manifests in well-considered, focused ESG initiatives that are core to the business model. While embedding ESG is complex, the value that ESG efforts can protect—and create—can be compelling.7
