Holger Hürtgen

Holger is globally recognized for his knowledge of cutting-edge advanced analytics, including machine-learning techniques and artificial intelligence (AI). He brings deep expertise in tech-enabled transformation, marketing and consumer analytics, and capability building in analytics through the firm’s Analytics Academy.

Examples of Holger’s recent client experience include the following:

• leading a large retail conglomerate’s tech-enabled transformation, which included building an at-scale school of analytics and technology
• developing several personalization-at-scale programs at retailers to maximize customer experience and lifetime value through more targeted cross- and upselling as well as customer-tailored discounts
• designing a merchandizing-analytics-optimization program at a global grocery company, with a focus on data-driven assortment and promotion optimization
• customizing an AI approach to revolutionize chemical-formulation processes at a German specialty chemical company

Before joining McKinsey, Holger served as a lecturer at a university in the United States and as a software developer and analytic consultant at a university in Germany.