This is a profile image of Jenny Cordina

Jenny Cordina

PartnerDetroit

Global leader of McKinsey’s healthcare consumer work; counsels healthcare institutions on growth, consumerism, and performance transformation

Jenny serves leading healthcare institutions on strategic healthcare issues, with a focus on growth, consumer-driven impact (e.g., customer experience, acquisition, retention, AI, digital), and performance transformation. She has over 20 years of experience leading major performance and consumer transformations for public and private healthcare organizations, resulting in improved financial performance, customer outcomes, and growth.

Jenny is a recognized thought leader and author on the topics of healthcare consumerism and AI and generative AI enablement within the healthcare industry, having designed and led McKinsey’s consumer health insights research since 2006 and leading consumer-driven AI solutions development. These insights and approaches enable healthcare organizations to better engage customers to improve business performance. She has published several McKinsey articles addressing the challenges and opportunities of engaging consumers in the healthcare sector to deliver business performance and improved consumer experience.

Jenny holds an MBA from Carnegie Mellon University. She received her bachelor’s degree in aerospace engineering and mechanics and was a practicing engineer before joining McKinsey.

Published work

Harnessing AI to reshape consumer experiences in healthcare,” McKinsey & Company, November 2024

Consumers rule: Driving healthcare growth with a consumer-led strategy,” McKinsey & Company, April 2024

What Black and Latino consumers want healthcare stakeholders to know,” McKinsey & Company, May 2022

Patients love telehealth—physicians are not so sure,” McKinsey & Company, February 2022

Addressing the unprecedented behavioral-health challenges facing Generation Z,” McKinsey & Company, January 2022

Income alone may be insufficient: How employers can help advance health equity in the workplace,” McKinsey & Company, December 2021

Who’s left? Engaging the remaining hesitant consumers on COVID-19 vaccine adoption,” McKinsey & Company, September 2021

The role of personalization in the care journey: An example of patient engagement to reduce readmissions,” McKinsey & Company, August 2021

Overcoming stigma: Three strategies toward better mental health in the workplace,” McKinsey Quarterly, July 2021

Returning to work: Keys to a psychologically safer workplace,” McKinsey & Company, July 2021

How COVID-19 has changed the way US consumers think about healthcare,” McKinsey & Company, June 2021

National surveys reveal disconnect between employees and employers around mental health need,” McKinsey & Company, April 2021

COVID-19 vaccine: Are US consumers ready?,” McKinsey & Company, December 2020

Helping US healthcare stakeholders understand the human side of the COVID-19 crisis: McKinsey Consumer Healthcare Insights,” McKinsey & Company, September 2020

Consumer decision making in healthcare: The role of information transparency,” McKinsey & Company, July 2020

Physicians examine options in a post-COVID-19 era,” McKinsey & Company, June 2020

Understanding the impact of unmet social needs on consumer health and healthcare,” McKinsey & Company, February 2020

Insights on mental health from a 2019 McKinsey Consumer survey,” McKinsey & Company, February 2020

Next-generation member engagement during the care journey,” McKinsey & Company, July 2019

Insights from the McKinsey 2019 Consumer Social Determinants of Health Survey,” McKinsey & Company, April 2019

Healthcare consumerism today: Accelerating the consumer experience,” McKinsey & Company, April 2019

2017 Individual exchange market consumer research findings,” McKinsey & Company, July 2018

Healthcare consumerism 2018: An update on the journey,” McKinsey & Company, July 2018

Spinning customer insights into business gold,” McKinsey & Company, January 2018 

Past experience

Pratt & Whitney
Senior engineer

Education

Carnegie Mellon University
MBA

University of Minnesota,Twin Cities
BS, aerospace engineering