Marta is a partner in McKinsey’s Budapest office, serving clients in Europe and emerging markets. She is a core leader within the firm’s Risk & Resilience Practice in Europe and in customer-assistance and loss-mitigation work globally. She has worked with companies in Central and Western Europe and emerging markets in the areas of advanced industries, basic materials, energy, and financial services. Her expertise lies in strategic turnarounds, commercial excellence, digital transformations, and risk management through the integration of advanced analytics, digital, and lean capabilities. She also serves as a recruiting lead in the Budapest office, helping direct the firm’s commitment to diversity and inclusion, and leads the start-up hub in Hungary for Fuel, a McKinsey company.
Examples of Marta’s recent client work include the following:
- directing a leading Central European bank’s next-generation program for soft collections transformation by performing radical resegmentation, digitizing collection strategies, and transforming frontline and back office processes to reduce risk and collection operation costs and increase customer satisfaction
- leading a UK bank’s transformation design to elevate the collection and customer assistance functions over a multiyear transformation to enable the bank to fulfill its societal purpose while protecting value
- steering a leading European debt servicer’s creation of a value-capture plan
- directing a leading European bank’s review of a debt collections operating model, including determining its future target state to ensure higher process efficiencies and customer satisfaction in the future and redefining its goal to become the region’s market leader in financial support
- transforming a Southern European commercial bank’s recovery department of 250 full-time-equivalent workers
- building up a large European utility company’s program for bad-debt reduction in the United Kingdom as part of a groupwide program for customer-life-cycle management
- redesigning a leading Central European bank’s collection function jointly with a reorganization, with responsibility for groupwide standard setting and competency building for successful implementation, with a strong focus on field-force management