This is a profile image of Marukel Nunez Maxwell

Marukel Nunez Maxwell

Senior PartnerNova York

Helps a diverse set of global institutions on a range of topics including strategy, revenue growth, and performance improvement

As part of her leadership for McKinsey’s work in retail banking in North America, Marukel also focuses on serving regional and mid-cap banks in the US.

Examples of Marukel’s recent client experiences include the following:

  • leading a performance transformation program across retail and commercial banking of a major US company; conducting benchmarking of operations, credit risk, and front office, and designing a new operating model
  • launching a revenue growth effort to help a regional bank improve fee-based revenues across wealth, retail banking, and transaction banking
  • leading the corporate functions transformation for a mid-size regional bank across finance, procurement, marketing, and IT
  • leading the performance transformation of a wealth management distribution business
  • developing the credit operating model for the small business unit of a large retail bank including risk modeling and analytics as well as data requirements

Published Work

The state of retail banking: Profitability and growth in the era of digital and AI,” McKinsey & Company, October 2024

Customer mindshare: The new battleground in US retail banking,” McKinsey & Company, February 2019

Education

Columbia University
MBA

University of Notre Dame
MSc, mechanical engineering
BS