Hyo joined McKinsey as a partner, bringing the skills that she honed in senior-leadership roles at specialist-design and digital-marketing firms, serving large and small companies. As a leader of our Digital Labs and McKinsey Design, she oversees our experience-design capabilities, continues to build our global design teams, and works with clients to address customer-experience challenges and establish and grow their design organizations and capabilities. She brings deep expertise in leading digital-transformation programs that center on the customers and users, and that deliver measurable impact.

Hyo serves clients in industries as diverse as financial services, telecommunications, healthcare, consumer goods, utilities, and chemicals. She works with clients to use design-thinking methods to solve complex problems—building on deep customer insights and balancing customer needs with technology and business objectives to design and deliver high-impact products, services, and experiences.

As a particular focus of her work, Hyo helps clients use lateral-thinking approaches to reimagine their customers’ experience. She also applies behavioral science to push the envelope further. Building on these approaches, she facilitates far-reaching innovation workshops for senior clients in many sectors.